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Game Freak held a Pokémon Presents livestream today and we finally got a good look at Pokémon Legends: Z-A. The new trailer for the follow-up to the well-received Pokémon Legends: Arceus reveals the massive Lumiose City, which first appeared in Pokémon X and Y all the way back in 2013. Its a bustling metropolis filled with skyscrapers, and a far cry from the serene countryside of Arceus. The trailer spotlighted the three starter Pokémon players will be able to choose from. They include the gen 2 starters Chikorita and Totodile and the gen 5 starter Tepig. We also got a better look at the gameplay elements, and they seem like something of a hybrid between the real-time capture mechanics of Arceus and the old-school turn-based gameplay of traditional Pokémon titles. Pokémon Legends: Z-A will also bring back Mega Evolutions, which turn regular pocket monsters into superpowered monstrosities with temporary stat boosts. This mechanic, just like Z-As location, was first introduced in Pokémon X and Y. We have a bit longer to wait for this one. The game doesnt come out until the end of the year. Its also being released for the original Switch, despite the fact that the Switch 2 will most likely be on store shelves by that point. However, long-time readers may remember that the Switch 2 is backwards compatible, so itll run on both machines. Game Freak also showed off a new game called Pokémon Champions, which is a cross-platform battle sim. Todays Pokémon Presents livestream celebrated the 29th birthday of the franchise. Happy birthday, cute pets we force to live inside of tiny balls and fight to the death!This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/new-pokemon-legends-z-a-trailer-reveals-an-absolutely-massive-version-of-lumiose-city-180550052.html?src=rss
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Marketing and Advertising
Belmond has entered the growing field of ambient content with Long Shots, the first slow TV series from a major hospitality company. The series features 60-minute high-definition videos capturing destinations like Portofino, Rio de Janeiro and the Scottish Highlands, providing immersive experiences that align with the company's ethos of enjoying travel at a leisurely pace. Besides appealing visuals, each video also features a carefully calibrated soundtrack. Waves lapping a beach, cafe bustle, the brown noise of a boat's motor all creating the gentle, non-distracting background hum familiar to anyone who uses focus playlists or concentration apps.For the LVMH-owned leisure brand, which operates luxury hotels, train services, river cruises and safaris worldwide, the content serves as both a marketing vehicle and a genuine contribution to the ambient video landscape. The launch comes amid surging interest in long-form ambient content, which research suggests can facilitate focused work, reduce anxiety and create a sense of calm in viewers and listeners. Notably, Belmond's Long Shots are extremely short on marketing and branding the videos don't feel like extended commercials.Originally pioneered in Norway in 2009 with a seven-hour broadcast of a train journey, the slow TV format has evolved into a significant YouTube phenomenon. Belmond's entry into this space reflects both market awareness and strategic alignment with current wellness trends, as more consumers seek mindful digital experiences that counterbalance the rapid-fire content dominating social platforms.
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Marketing and Advertising
DirecTV just announced the availability of Genre Packs, which are channel groupings tied to specific interests. The satellite TV provider teased this in January with the introduction of a sports-related bundle, but now there are more to choose from. These new packs include options for news, entertainment and Spanish language content. Just like the MySports subscription, many of these new bundles come with live TV channels and subscriptions to streaming platforms. For instance, the MyEntertainment bundle allows access to around 40 channels, including Bravo and FX, but also includes a subscription to Disney+ with Hulu. That one costs $35 per month, making for a pretty good deal. DirecTV The MyNews bundle doesnt come with any premium streaming subscriptions, but does allow access to the 24-hour news cycle in all of its brain-melting glory. Purchasers get access to all of the big ones here, including MSNBC, Fox News, CNN and, for some reason, Newsmax. It costs $40 per month, which seems like a lot just to watch a bunch of rich people yell at you, but what do I know. MiEspaol offers access to more than 50 channels, including many Spanish-language stalwarts like Univision and Telemundo. It costs $35 per month. The MySports bundle, introduced in January, is still around, for $70 per month. It provides access to more than 25 sports-related channels and includes a subscription to ESPN+.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/directv-launches-genre-packs-a-more-affordable-way-to-get-channels-you-actually-want-163012043.html?src=rss
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Marketing and Advertising
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