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California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying digital copies of video games, music, movies, TV shows or ebooks from an online storefront. The Verge spotted the development, which could see marketplaces facing fines for false advertising in the state if they don't use clear language to explain the limitations of what access entails. In other words, you won't be seeing language like "buy" or "purchase" once the law takes effect in 2025. The move to digital storefronts has raised new parallel concerns about ownership and preservation for media in the modern age. Ubisoft's move to delete The Crew from players' libraries after the game's servers shuttered is one of the most recent examples of how customers can suddenly lose access to media they felt they owned. The new California law won't stop situations like The Crew's disappearance from happening, and it won't stop those losses from hurting. But it does make clearer that ownership is a pretty rare and intangible thing for digital media. Governor Newsom is having a busy week. He also signed the state's "click to cancel" bill yesterday and last week signed two bills with protections against unwanted AI likenesses of actors, both living and deceased.This article originally appeared on Engadget at https://www.engadget.com/entertainment/new-california-law-will-force-companies-to-admit-you-dont-own-digital-content-203053750.html?src=rss
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Marketing and Advertising
Square Enixs terrific Final Fantasy Pixel Remaster series has finally made its way to Xbox. The 1980s and 90s classics, which arrived on PC and mobile starting in 2021 and Switch and PS4 last year, are now available on Xbox Series X/S. The Xbox Store sells the six-game series in a $75 bundle ($60 for a limited time). Alternatively, you can buy the individual installments for prices ranging from $12 to $18 (on sale now for $9.59 to $14.39). The series remasters Final Fantasy I through Final Fantasy VI with updated pixel graphics designed to pop on modern HD displays. The games also have remastered soundtracks (and the option to switch back to the chiptune-tastic originals). You can also choose between updated fonts and the originals. Square Enix Gameplay customizations include options to boost experience gains (up to 4x) or turn off random encounters for a breezier play-through. For an even easier run, you can turn on auto-battle. Along with the Final Fantasy classics, Square Enixs Trials of Mana ($50) and Legend of Mana ($30) are also now on Xbox. In addition, the Dragon Quest III HD-2D Remake is available for pre-order ($60) ahead of its November 14 release date. This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/the-final-fantasy-pixel-remaster-series-finally-arrives-on-xbox-200713407.html?src=rss
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Marketing and Advertising
The Federal Communications Commission (FCC) has officially issued its full recommended fine against political consultant Steve Kramer for a series of illegal robocalls using deepfake AI technology and caller ID spoofing during the New Hampshire primaries. Kramer must pay $6 million in fines in the next 30 days or the Department of Justice will handle collection, according to a FCC statement. Kramer violated the Truth in Caller ID Act passed in 2009 that prohibits anyone from knowingly transmit misleading or inaccurate caller identification information with the intent to defraud, cause harm or wrongfully obtain anything of value, according to legislative records. The law preceded the widespread usage of AI, but the FCC voted unanimously to have it apply to such deepfakes this past February. The phony robocalls delivered pre-recorded audio of President Bidens voice using deepfake AI technology to New Hampshire residents leading up to the 2024 presidential primary election. The phony President Biden told voters not to vote in the upcoming primary saying Your vote makes a difference in November, not this Tuesday, according to an earlier report from CBS New York. The robocalls were spoofed so as to appear to originate from the former chairwoman of the New Hampshire Democratic Party, according to the New York Times. Kramer hired New Orleans magician (no, really, an actual magician) Paul Carpenter to make the phony recordings. Carpenter showed NBC News how he made the deepfake audio files of President Biden using an AI voice generator called ElevenLabs. The recordings, he claims, only took around 20 minutes to make. Carpenter says Kramer paid him through Venmo and he thought the work he was doing was authorized by President Bidens campaign. Eleven Labs has since shut down Carpenters account. Kramer claims he sent the robocalls to raise awareness about the dangers and misuse of the technology. His apparent experiment only cost him $500 but, according to the political consultant, resulted in a massive return. For me to do that and get $5 million worth of exposure, not for me, Kramer told CBS New York. I kept myself anonymous so the regulations could just play themselves out or begin to play themselves out. I dont need to be famous. Thats not my intention. My intention was to make a difference. Kramer doesnt just face a hefty FCC fine, hes also facing criminal charges. New Hampshire Attorney General John M. Formella announced last May that Kramer received 13 felony counts of voter suppression and 13 misdemeanor counts of impersonation of a candidate.This article originally appeared on Engadget at https://www.engadget.com/ai/fcc-fines-political-consultant-6-million-for-deepfake-robocalls-190050186.html?src=rss
Category:
Marketing and Advertising
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