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Somewhere along its never-ending quest to increase engagement, Meta realized that giving Facebook users more of what they want would make it more likely that they'll stick around. The company has announced a bunch of updates designed to help improve the feed and the broader Facebook experience by making it easier to find, create and share interesting things. (Because primarily showing updates from your friends with the occasional ad or meme post is maybe just too complicated.)Simplification is a big focus of this overhaul. First, the Facebook feed will be a bit more streamlined. Whenever you post multiple photos, Facebook will arrange them into a standardized grid. When you click into anything on the feed, you'll be able to see it in a full screen view. And there's a very welcome change in that you'll be able to like a photo by double-tapping it. Just be careful with that when you're swiping through an ex's or a crush's photos.Simplified Facebook feed.MetaSearch results are now said to "show more content in a more immersive grid layout that supports all content types," according to Meta. The company is trying out a new full-screen viewer for Facebook that "lets you explore different photo and video results without losing your place in search," which it plans to expand to "more content and post types in the coming months."In addition, the company says youll be able to provide feedback on a Facebook post or Reel to help make future recommendations more relevant. More ways for you to "shape your feed" and offer feedback on what the algorithm serves up are coming soon.The Facebook feed sucks, and it's good that Meta knows it sucks. There have been numerous occasions over the last couple of years where I've had to scroll through a couple dozen uninteresting posts from pages and creators I've never heard of before seeing something from a friend. The glut of spam and AI slop isn't helping (things are pretty grim for creators who have been dealing with content thieves too). There was a spell of several months last year when, every single time I opened Facebook, I would see an utterly garbage AI-generated image of a "tiny house," a supposedly cozy domicile where not much actually made sense (three TVs in a living room, stairs and railings that had the telltale signs of AI warping). I'd always provide feedback that I didn't want to see any posts from that page again. But the next day there'd be another rotten "tiny house" image from a different page in my feed.Here's hoping Meta will actually take feedback related to recommendations on board and act on it. If the company does, it might actually make the feed more interesting to scroll through again.Elsewhere, Facebook will place the most-used tab bar features such as Reels, Friends, Marketplace and Profile front and center on the tab bar for easier and faster access. Meta is also promising a refreshed look for the menu and "cleaner" tab notifications.Facebook Story creation screenMetaFacebook is making it easier to access more popular Story and Feed post creation tools like music and friend tagging by giving them more prominent placement. Advanced options like text background colors will be an extra tap or two away. The post and Story composer feature audience and cross-post settings prominently, so that you have ease of control over who can see what you're sharing. Meta has updated how comments work across the feed, Groups and Reels as well to make things more streamlined and easier to follow. On top of all of that, when you make changes to your profile, you might start seeing suggestions for friends with shared interests. Meta suggested that, "if you update your profile to show you're into sourdough bread baking or planning a trip to Nashville, Facebook will show you friends who can give you sourdough starter tips or offer suggestions on the best local spots." As always, though, you can decide who sees what on your profile or simply opt to share none of this personal info with Facebook at all, especially if you feel that Meta already knows too much about you.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-trying-to-make-facebook-suck-less-by-simplifying-things-a-bit-171910771.html?src=rss
Category:
Marketing and Advertising
It has been two months since Google released the Pixel Watch 4 and now the company is introducing new updates to the wearable. In our review, Engadget managing editor Cherlynn Low was impressed enough with the watch to give it an 86, but called out the lack of gesture-based interactions. The new one-handed gesture features, like double pinch and wrist turn, should make up for that. In an industry that involves constant borrowing of ideas, it should come as no surprise that these features are very similar to those available on the Apple Watch. Double pinch works much the same to the Apple Watch's double tap. Pixel Watch 4 users should be able to pinch their fingers together twice on the same hand to do things like answer or end a call and pause timers. The Pixel Watch will also offer "context hints" on its screen about when a person should consider using double pinch. Then there's wrist turn, Google's answer to Apple's wrist flick. It should allow Pixel Watch 4 users to take actions like dismissing incoming calls by turning their wrist. Currently, users can rotate their wrist to scroll through notifications. They can also summon Gemini by bringing their wrist to their mouth, but it's a bit finicky, requiring them to start at the homepage and be extremely accurate in their movements. Google is rolling out a new step-by-step tutorial for this raise to talk feature, so hopefully it becomes a bit easier to use moving forward. This article originally appeared on Engadget at https://www.engadget.com/wearables/google-pixel-watch-4-gets-double-pinch-and-wrist-turn-features-170024210.html?src=rss
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Marketing and Advertising
A collaborative report from Consumer Reports, Groundwork Collaborative and More Perfect Union has uncovered pricing experiments within the Instacart app that yielded higher or lower prices for different users on the exact same items from the same store location. The organizations partnered to enroll 437 shoppers in an experiment across four cities, where each shopper added the same items to their carts within Instacart from the exact same store. Almost 75 percent of grocery items were shown to shoppers at multiple price points, with as many as five different prices shown for the same item. The average difference between the highest and lowest price shown was 13 percent, while the highest delta on an individual item was a whopping 23 percent. Engadget reached out to Instacart and received the following response. It reads in part: "Just as retailers have long tested prices in their physical stores to better understand consumer preferences, a subset of only 10 retail partners ones that already apply markups do the same online via Instacart. These limited, short-term, and randomized tests help retail partners learn what matters most to consumers and how to keep essential items affordable." An Instacart spokesperson added that this is not dynamic pricing (insofar as it is not based on supply and demand), that no personal demographic data is used in the process and that these experiments are random. The bulk of the tests were conducted at Safeway and Target stores, which both yielded similar results. A Target spokesperson told the New York Times that the company "is not affiliated with Instacart and is not responsible for prices on the Instacart platform." Instacart told the Times that they were "evaluating different approaches" to cover the platform's costs at the time of the study, but have since discontinued pricing tests on Target orders. Instacart published a blog post today attempting to explain how these tests that showed higher prices are actually meant to help retailers invest in lower prices. It also waxes poetic about Instacart's commitments to affordable groceries for consumers.This article originally appeared on Engadget at https://www.engadget.com/big-tech/study-shows-that-instacart-was-charging-different-amounts-for-the-same-items-165108224.html?src=rss
Category:
Marketing and Advertising
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