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It used to be that if you asked a classroom of kids what they want to be when they grow up, youd get answers like firefighter and astronaut. These days, Gen Alpha dreams of becoming content creators. A survey of 910 U.S. Gen Alpha kids (ages 12 to 15) by social commerce platform Whop found that nearly a third want to be YouTubers, while one in five aspire to become TikTok creators. Content creation isnt their only ambition19.1% also expressed interest in becoming mobile app or video-game developers. While the “iPad kid” generation is learning plenty from screen time, many feel their schools arent keeping up with the rise of digital careers. More than half of Gen Alpha say they feel unprepared by their education when it comes to building a personal brand and online presencekey components of a successful online career. Everyone wants to be a content creator, especially kids who have grown up online. They can see the opportunities that exist to make money, find a community, and build a following, says Cameron Zoub, Whop cofounder and chief growth officer. [For] a 15-year-old today, if you have a laptop, theres a million ways to make money on the internet. Long gone are the days of lemonade stands and car washes. Gen Alpha sees real earning potential in streaming video games, selling products online, reviewing brands, securing sponsorships, and even competing in esports tournaments. Entrepreneurship is also on the rise. More than one in six Gen Alpha kids aspire to start their own business, with many already earning hundreds of dollars annually, despite being too young for traditional jobs. Brands are taking notice too: Nearly a quarter of Gen Alpha report that either they or someone they know has been approached for a sponsorship deal. With mid-tier YouTubers charging $5,000 to $10,000 per brand partnership, thats some serious pocket change.
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E-Commerce
The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. AI and energy are two of the most critical forces shaping the future of our planetand their relationship is impossible to ignore today. From the significant power consumption of data centers to the growing energy requirements of AI-driven applications, the rapid adoption of AI is driving a surge in global energy demand that is outpacing the growth of renewable energy sources. This presents a crucial challenge: How to balance the environmental impact of this technology with the transformative potential it holds? The solution is more AI. Transform the environmental impact of energy production As I explored in my recent article, technologies like cloud, edge computing, and AI are reducing the carbon intensity of oil and gas production today while helping to advance the new energy systems of tomorrow. For example, consider the parallels between data intelligence for energy operations and autonomous vehicles. Much like how self-driving cars interpret real-time data about other drivers and traffic conditions to make decisions, AI-enabled devices in the oil field interpret data from wells and facilities in the network to take proactive and autonomous actions. This ensures that operations stay in the sweet spot, unlocking significant productivity gains while reducing costs and carbon emissions. This is only the beginning. Soon, AI will enable optimization throughout the entire production life cyclefrom subsurface exploration to field development and production operations. This will allow us to optimize assets in real time, marking a significant step forward in energy production while maximizing performance and sustainability. But to realize this vision, we must unleash the full potential of AI across our industry. It must evolve from a digital tool that supports individual tasks into a fundamental capability set woven into the very fabric of our planning, decision making, and operations. AI will be the X factor for our industry. It has the potential to fundamentally transform the environmental impact of energy production. But for this to happen, we cant rely on traditional AI and machine learning workflows. We need tailor-made solutions to meet the unique demands of the energy industry. Enter engineered AI. Engineered AI: AI for the energy industry The AI lexicon is constantly expanding and now includes everything from narrow AI to general AI to superintelligent AI, alongside the now ubiquitous generative AI. However, the unique challenges of the energy industry demand a specialized approach. To address them effectively, we at SLB propose “engineered AI”a specialized approach to AI development focused on solving the energy sector’s most pressing challenges. Now, you may ask, Do we really need more AI? Well, consider this: Before a single barrel of oil or cubic foot of gas is produced, vast amounts of data are generated, analyzed, and acted upon. In fact, a single well can produce more than 10 terabytes of data per day, roughly equivalent to half of the text content in the U.S. Library of Congress. Engineered AI is purpose-built to address these complexities. It combines machine learning and generative AI with energy-specific data, physics-based modeling, and the deep domain expertise of the scientists and engineers across our industry. With open, secure, and adaptable architectures, we can unlock decades of historical data to drive innovation across the industry. As engineered AI evolves, it will enable the industry to rapidly accelerate and derisk processes such as reservoir design and management, construction of wells and facilities, and asset maintenance and performance. Ultimately, this will result in greater efficiency, reduced costs, and lower carbon emissions across the entire energy value chain. AI for the energy transition While engineered AI will be critical for improving performance and reducing emissions in the oil and gas industry today, it will also play a key role in scaling the low carbon solutions of tomorrow. Leveraging decades of subsurface data, we are already developing engineered AI solutions to identify optimal locations for carbon capture and storage and geothermal energy developments. This represents a significant step forward in reducing industrial emissions and accelerating the transition to clean, renewable energy systems. And as engineered AI capabilities mature, its impact will continue to accelerate. So, while the rapid growth of AI undoubtedly introduces new complexities to the global energy mix, I believe AI will unlock new opportunities, becoming one of our most valuable tools in delivering secure, affordable, and sustainable energy for all. When we get it right, AI isnt just technology. Its the key to a world with more energy and less emissions. Rakesh Jaggi is president of Digital & Integration at SLB.
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E-Commerce
A child who wasn’t vaccinated died in a measles outbreak in rural West Texas, officials there said Wednesday, the first U.S. death from the highly contagious respiratory disease since 2015. The school-aged child had been hospitalized and died Tuesday night, state officials said, amid the widespread outbreak, Texas’ largest in nearly 30 years. Since it began last month, a rash of 124 cases has erupted across nine counties. The Texas Department of State Health Services and Lubbock health officials confirmed the death to The Associated Press. The Lubbock hospital where the child had been treated didnt respond to a request for comment. Robert F. Kennedy Jr., the nation’s top health official and a vaccine critic, said Wednesday that the U.S. Department of Health and Human Services is watching cases, though he did not provide specifics on how the federal agency is assisting. He dismissed Texas’ outbreak as not unusual during a Wednesday meeting of President Donald Trump’s Cabinet members. We’re following the measles epidemic every day, Kennedy said. The U.S. Centers for Disease Control has told the AP it is providing vaccines as well as technical and laboratory support in West Texas, but the state health department is leading the response. Texas Gov. Greg Abbott said through a spokesman that his office is in regular communication with the state health department and epidemiologists, and that vaccination teams are in the affected area. The state will deploy all necessary resources to ensure the safety and health of Texans, said spokesman Andrew Mahaleris, calling the child’s death a tragedy. The CDC has said it will only provide weekly updates on the measles outbreak, and has not yet updated its public webpage to reflect the childs death. Texas health department data shows that a majority of the reported measles cases are in children. The virus has largely spread among rural, oil rig-dotted towns in West Texas, with cases concentrated in a close-knit, undervaccinated Mennonite community, health department spokesperson Lara Anton said. Gaines County, which has reported 80 cases so far, has a strong homeschooling and private school community. It is also home to one of the highest rates of school-aged children in Texas who have opted out of at least one required vaccine, with nearly 14% skipping a required dose last school year. The measles, mumps and rubella vaccine which is safe and highly effective at preventing infection and severe cases is recommended for children between 12 and 15 months old for the first shot, with the second coming between 4 and 6 years old. Vaccination rates have declined nationwide since the COVID-19 pandemic, and most states are below the 95% vaccination threshold for kindergartners the level needed to protect communities against measles outbreaks. The vaccine series is required for kids before entering kindergarten in public schools nationwide. Last week, Secretary Kennedy vowed to investigate the childhood vaccine schedule that prevents measles, polio and other dangerous diseases, despite promises not to change it during his confirmation hearings. Measles is a respiratory virus that can survive in the air for up to two hours. Up to 9 out of 10 people who are susceptible will get the virus if exposed, according to the U.S. Centers for Disease Control and Prevention. Most kids will recover from the measles if they get it, but infection can lead to dangerous complications like pneumonia, blindness, brain swelling and death. Measles cases rose in 2024, including a Chicago outbreak that sickened more than 60. Devi Shastri, AP health writer AP writers Amanda Seitz, Jim Vertuno, and JoNel Aleccia contributed to this report.
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E-Commerce
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