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Iconic character Hello Kitty is set to make a splash at the 2025 Osaka-Kansai Expo, appearing in an unexpected guise at the Japan Pavilion. As part of an exhibit focused on algae's potential to address pressing global issues, Sanrio's Hello Kitty will be transformed into 32 different types of algae. This creative mashup aims to introduce visitors to the fascinating and often overlooked world of algae in an engaging, accessible way. From triangular and square microalgae to more familiar seaweeds like wakame, each Hello Kitty iteration will showcase the diverse forms these organisms can take.
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Marketing and Advertising
Just launched in the UK, DyslexicU, or the University of Dyslexic Thinking, is a pioneering educational initiative aiming to showcase and develop the cognitive strengths associated with dyslexia. Dyslexic thinking is defined as "an approach to problem-solving, assessing information and learning, often used by people with dyslexia, that involves pattern recognition, spatial reasoning, lateral thinking and interpersonal communication."A joint effort by Made By Dyslexia and The Open University, DyslexicU was unveiled alongside Intelligence 5.0, a report based on research by Randstad Enterprise revealing that dyslexic thinking encompasses the most sought-after skills across all job sectors. DyslexicU offers free courses to help both dyslexic and non-dyslexic individuals understand and cultivate those critical skills. The courses currently on offer are short just an hour each and open to anyone free of charge. Available at launch are "Entrepreneurs and StartUp Mentality" and "Changemakers and Activism." Contributors include Erin Brockovich, Barbara Corcoran and Sir Richard Branson.DyslexicU reflects a shift in the perception of neurodiversity, emphasizing the cognitive advantages of dyslexic thinking rather than focusing on its challenges. This approach not only empowers people with dyslexia but also promotes appreciation for diverse thinking styles. AI will increasingly handle standard cognitive tasks, and is predicted to take over 42-65% of work-based tasks from humans. The skills AI can't (yet) replace are the ones DyslexicU is pushing to the forefront innovation, lateral thinking and interpersonal skills. It's estimated that up to 20% of the population is dyslexic. Time to help the other 80% boost their ability to think differently?
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Marketing and Advertising
The biggest reveal at Metas Connect event was its long-promised AR glasses, Orion. As expected, the prototype, each of which reportedly costs around $10,000, wont be ready for the public any time soon. In the meantime, Meta offered a glimpse of its new holographic avatars, which will allow people to talk with lifelike holograms in augmented reality. The holograms are Metas Codec Avatars, a technology its been working on for several years. Mark Zuckerberg teased a version of this last year when he participated in a podcast interview in the metaverse. That technology may now be closer than we think. Following the keynote at Connect, I sat down with Mark Rabkin, a VP at Meta leading Horizon OS and Quest, who shared more about Metas codec avatars and how they will one day come to the companys VR headsets as well. Generally, pretty much everything you can do on Orion you can do on Quest, Rabkin said. The Codec Avatars in particular have also gotten much easier to create. While they once required advanced camera scans, most of the internal avatars are now created with phone scans, Rabkin explains. Its an almost identical process in many ways in generating the stylized avatars [for VR], but with a different training set and a different amount of computation required, Rabkin explained. For the stylized avatars, the model has to be trained on a lot of stylized avatars and how they look and how they move. [It has to] get a lot of training data on what people perceive to look like their picture, and what they perceive to move nicely. For the Codec avatars ... it's the same process. You gather a tremendous amount of data. You gather data from very high-quality, fancy camera scans. You gather data from phone scans, because that's how people will be really creating, and you just build a model until it improves. And one of the challenges with both problems is to make it fast enough and computationally cheap enough so that millions and millions can use it. Rabkin said that he eventually expects these avatars to be able to play in virtual reality on the companys headsets. Right now, the Quest 3 and 3S dont have the necessary sensors, including eye tracking, necessary for the photorealistic avatars. But that could change for the next-generation VR headset, he said: I think probably, if we do really well, it should be possible in the next generation [of headset].This article originally appeared on Engadget at https://www.engadget.com/ar-vr/metas-orion-holographic-avatars-will-eventually-be-in-vr-too-235206805.html?src=rss
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